Influencer marketing has evolved tremendously in a short timeframe. Here’s what you need to know before you get started.
Alex Frias is founder of talent social, a social matching agency that connects brands with lifestyle social influencers to create and amplify content, and co-founder and president of Track Marketing Group, an award winning integrated brand experience agency that blends live event experiences and social conversations. Follow Alex on Twitter @iamalexfrias.
Influencer marketing has become a dirty word. Not because of the bastardization of the term or the immediate emotions that they stir up in the mind of every marketer, but because of the lack of evolution in implementation.
As digital advertising has ridden the evolutionary wave over the past decade–from email to display, rich media, social, and finally to the latest darling, native advertising–influencer marketing has been present in different incarnations along the way.
Unfortunately, influencer marketing’s social maturation hasn’t been as defined as digital advertising’s timeline, with many marketers still implementing the same influencer/tastemaker/blogger (insert any other one of your favorite adjectives here) strategies as they were a decade ago, delivering empty impression-based results that look and sound good, but don’t affect their brand’s business.
That’s not good enough anymore. Welcome to Influencer Marketing 2.0. Below are five ways to leverage social influence to drive real-world actions:
Influencer Marketing 2.0: How to Leverage Social Influence to Drive Real-World Actions
