Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. I found it interesting to view the good and the bad comparison and I hope you do too.
5 Key Statistics
The Good:
- More than 80% of consumers look at online reviews weekly before buying
- Marketing budgets will grow over the next 12 months in social advertising, online video and social engagement
- 74% of 16-24 year olds say they cannot be parted from their mobile phones
- 90% of the world’s data was created within the past two years thanks to social media
- 25% of US TV viewers say they’re more aware of programs because of their social media interactions
Interesting Infographics: The Good and the Bad of Social Media Marketing
