In the last couple of years, mobile and social have been the biggest buzzwords in digital marketing, generating a disruption in the market like no other. It is only natural then that when we combine the two, we’re creating a mighty marketing force. But why does the match between mobile and social work so well for advertisers? Let’s break it down:
1) It’s where [almost all] the users are
This is probably not news to you, but almost everyone is on social these days. The latest figures show a whopping 2 billion monthly active users across the globe, with more than half of these on Facebook. According to GlobalWebIndex, 28 percent of the time we spend online is on social…
6 Reasons Why Mobile and Social Advertising Are a Match Made in Heaven
