Despite of the fact that Facebook is the most versatile social networking platform for promoting your business among your target audience, it is not easy to master the Facebook “Ad” engine.
While Facebook offers immense opportunities for targeting your audience, it is still full of secrets that even an experienced marketing professional will be surprised. These secrets are all related to the Facebook advertising techniques and if revealed they will surely help you in understanding the some vital steps required for promoting your business successfully through Facebook.
1. Audience Insights – This reveals a lot about your audiences in your email list
You must have heard about “Custom Insights” of Facebook, which is a feature that help in uploading emails of your customers and build a target audience on this social media platform. However, this new “’Audience Insights” is one of most important yet hidden secrets of Facebook advertising engine.
Audience Insights is different from Page Insights as it looks for the latest trends about your existing or potential customers.