Tinder is usually reserved for late night booty calls and awkward conversations with winky faces, but what about social justice campaigns? Recently, advertising agency Eighty Twenty used the app to do the unexpected: help bring the issue of sex trafficking to light.
The project was created in collaboration with The Immigration Council of Ireland to raise awareness of the fact that, at any given time, 2.4 million people around the world are victims of human trafficking. Users swipe through a series of images of a woman as she becomes progressively more bruised. Afterwards, messages will appear such as “Your options are left or right. Women forced into prostitution in Ireland have none.”
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