By Ann Smarty
As most of us know, presentations work great forcontent marketing: They are visual and engaging, and as a result they diversify your content portfolio and expand your promotion channels. Here are 5 ways (plus a bonus one) to make the most of SlideShare presentations as a content marketing tool.
1. Tell A Visual Story
There’s no doubt that personal stories are the best content inspirationsource. To amplify your story’s message further, try leveraging the power of visuals.
Try using a standard infographic grid template. You can fill it with engaging content that does more than state data, and instead engages the reader in a way that evokes an emotional response.
Maybe that response will be laughter, or tears, or even outrage. Whatever the case, making the reader feel something is the simplest way to make them remember your SlideShare… and come back for more.
Emiland De Cubber’s deck is a great example of a memorable personal story told via a presentation: