Is Your Content Marketing Living Up To Its Potential?
In 2015 the content marketing stakes are higher than they’ve ever been.
Understand that it’s not what you’re doing that’s the challenge.
People face more competition for their scarce attention. There’s just more information in different formats from multiple devices fighting for readers’ awareness. And this doesn’t include the people in their lives and the environment in which they live.
Situation: Your content marketing must make a good first impression to have a chance of getting noticed.
This isn’t a new phenomenon. Marketers have been creating new ways to get their message seen for ages.
Often, they insert their ad in places where prospects are otherwise engaged, from roadside signs to television ads. (For more information, check Pull Vs Push Marketing.)