If you’re looking for the bible of content marketing, here it is.
There’s this charismatic, orange-clad character trotting the globe evangelizing a better way to build your business. Joe.
Joe gave it a name. Content marketing.
Joe gave it a home. Cleveland.
Joe gave it a main event. Content Marketing World.
And Joe wrote the bible. Epic Content Marketing.
Epic isn’t Joe’s first book. It’s his third. “Get Content, Get Customers” bears the name Joe Pulizzi as a co-author. “Managing Content Marketing” does too. If you ask me, they’re kind of tame titles. Regardless, readers collectively gave both books 4.5 stars.
Those works were warm-up acts. Next, Joe had the audacity to hunker down unassisted, bang out a 300-plus page instruction manual for content marketing, and call the hard-covered beast “Epic.” The cover even has a Star Wars like treatment.
The force best be with it. And the book damn well better contain commandments for the new media age of marketing. It better reach higher, dig deeper, deliver the ABCs, XYZs and birds and bees manual for the ages.
It does. If you’re looking for the bible of content marketing, here it is.