Social media is crowded.
Most of us make an assumption that this makes it much harder to standout, or that to standout you have to spend thousands of dollars.
Our natural tendency is to pay for attention, because that is how we are programmed to think thanks to traditional advertising.
For a minute, let’s imagine that the more noise there is on social media, the EASIER it is to standout – and the cheaper it can be to do so.
That’s crazy right?
Well maybe not…
