When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy.
As marketers, we create content in order to persuade and engage with customers. But modern consumers are skeptical and savvy. The moment something hints of “ad,” they lose interest and move on.
Whether you sell fitness and health products, tour packages, or home services, a single positive recommendation from a trusted source can trump even your most beautifully written copy or most engaging video demonstration. And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust.
In this new social paradigm, bloggers and others with loyal followers on social media are the new influencers.
Who Are These New Influencers?
These new, socially savvy individuals often know more about social media and engaging with digital content than brands and agencies. What makes these new influencers even more powerful is the niche-based content they produce, which is often in a very specialized area. There are millions of bloggers publishing content in popular areas like parenting, food, fitness, fashion, and entertainment. These influencers can be segmented further to reach specific consumers like parents of teens, pet lovers, marathon runners, tech fanatics, and organic cooks.
5 Tips for Finding the Right Social Influencers for Your Brand
