When it comes to generating conversions through social media, you should be have a customized sales oriented funnel in place. According to Fast Company, 93% of marketers use social media to promote their business.
Oracle’s report stated that 60% of companies are citing social media marketing as their primary or secondary strategy. To execute this strategy, companies are integrating social media with established marketing channels, processes, and metrics at a higher rate than other companies.
The graph below shows the percentage of companies that integrate social media marketing with other marketing efforts.
