Social marketing success can often be elusive. It’s tricky because many business owners don’t truly know what success looks like or how to set things in place to be successful. While there’s no magic bullet, a purposeful action plan can certainly clear the roadway of any unnecessary debris. Keeping the useless noise out of your message goes a long way with customers who are looking for trustworthy, authoritative answers.
Many businesses have tried social media in some form or another without success. They come to the table with expectations but don’t support themselves with expert advice or guidance. There’s a myth that social media is free. While the platform is free, what you do with it is not. I’ve been called in many times when the situation was dire and cleaning up comes with high costs. It’s a lot less expense and aggravation to do it right the first time…
5 Required Stops on the Road Trip to Social Marketing Success
