Before I go on my little diatribe here about social media and how it’s thwarting the content marketing efforts of businesses around the globe, let me just make one thing clear:
I’m not anti-social media.
I like it. I understand its uses. I’ve used it to generate business.
So there, now that we’ve gotten that over with (so as to not hear the classic “But you use Social Media Marcus!” statements), let’s get serious for a minute.
Many of These Social Media “Studies” are Driving Me Crazy
I was recently reading a report from the folks at TrackMaven called “The Paradox of Content Marketing” that, if I may be completely honest, made me pound my head against the wall more than once. I don’t say this because the report was poorly done. To the contrary, it was quite thorough and impressive. But my issue goes back to a subject that I feel like is so incredibly misunderstood in the digital marketing space and one that continues to “distract” businesses as to what effective content marketing is all about.
5 Reasons Social Media May be Totally Screwing Up Your Content Marketing