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Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact with customers both directly and indirectly. We have an front row to candid, public conversations and troves of audience data that can be used to create a better experience for the customer…

4 Ways to Use Social Media Beyond Marketing