Marketers in all industries are realizing the value of social media in reaching customers online. Through effective use of sites such as Facebook and Twitter, brands can earn word-of-mouth advertising as users recommend their products or services to their friends and family.
In a survey, 79 percent of companies said they are either currently using or plan to use social media, but many businesses are still uncertain of what to do with it.
Related: The 11 Must-Use Social Media Strategies to Expand Your Brand
Through the use of effective analytics tools, businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn’t. Here are a few popular social-media analytics tools that can help with your next campaign.
Google Social Analytics
The best place to start is with a tool you’re likely already using. Google Analytics has the ability to show you where your website stands, but a new social reporting feature allows you to add your social-media results to that, as well. Best of all, it’s free.
