Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you’ll need to thrive.
As the digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have become increasingly channel-agnostic. They readily use search and mobile channels, social media, email and display to engage with their key audiences — and they expect their organizations to be present and active on these channels, too.
Companies are increasingly noticing the importance of providing a consistent brand experience across all of the different platforms and integrating their various specialties. According to a 2014 Experian Marketing Services survey, 80 percent of marketers worldwide plan to run cross-channel marketing campaigns, and 88 percent of those planned on integrating three or more channels…
The 7 habits of highly effective digital marketers: agile skill sets
