As technology continues shaping the way marketers engage with customers, traditional marketing efforts are being eclipsed by digital marketing platforms and strategies.
Digital marketing allows us to understand target audiences, craft content and delivery methods, measure analytics, and strategize for the future in ways never before possible. Companies that have not yet adopted digital marketing methodologies and technologies are finding themselves behind the curve.
Bridging the Digital Marketing Divide
Many marketing organizations are trying to keep up with the changing landscape by making incremental forays into digital marketing strategy using existing marketing staff. Other companies have seen early successes with digital campaign experiments and are excited to explore further. And some companies are increasingly finding themselves on the outside looking in—wondering how to get started with digital marketing campaigns in the first place…