I strongly believe that marketers can always learn something from one another – whether it be a new insight, trend, or tip. Your peers can be great resources to help you better hone your craft.
There are many disciplines within marketing, and as teams begin to collaborate more to drive cross-channel synergy, there are lessons to be learned from our channel counterparts.
Social advertising, for instance, is still a relatively new practice and affected by rapid industry growth and change. In Q3 2014, key performance indicators (KPIs) for social advertising saw fluctuation both year-over-year and quarter-over-quarter as marketers continue to scale investments and improve their targeting and optimization practices. During that same time, Facebook, the world’s largest social network, proceeded to introduce structural changes and new functionality into the mix.
By comparison, paid search has seen more stability given its maturity and the long-standing best practices search marketers have developed. As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM.
3 Lessons Social Advertisers Can Learn From Search Marketing
