While just about every website engages in SEO these days, there’s another marketing opportunity that is sometimes missed altogether—optimizing your company’s website for social media marketing.
There’s much more to effective social media marketing than simply setting up a Facebook page with your company’s name attached to it. Unfortunately, many small businesses treat their company’s website and social media accounts as two mutually exclusive parts of their digital marketing strategy. In reality, both elements should be closely intertwined.
Here’s the deal—when your website and social media platforms are working in unison, your digital marketing results have the potential to grow exponentially. An increased number of site visitors, a more engaged social media following and—most importantly, mind you—more sales are sure to follow when you successfully integrate these two important elements of digital marketing. The following are three key ways to ensure that your website is optimized for social media success…
3 Essentials to Successfully Optimize Your Website for Social Media Marketing
