How do you teach yourself about storytelling? Why is it that some copywriters seem to nail it, while others flounder?
These were the questions I asked myself when I started first started my CAD drafting job in architecture. Fresh out of graduate school, far too many dollars in debt, and stuck behind the drafting table, I listened as clients and ideas moved in and out of the office.
I started to notice the same patterns happening over and over again: I saw brilliant designers and creative urban planners come up with strategies for re-designing cities — tools to change the ways buildings breathed and moved, how people interacted, how our public park systems worked — and I saw those ideas crushed, time and time again, under a lack of understanding.
25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015