Four Quick Tips for Becoming an Expert Predictive Marketer
Marketing has come a long way from the days of focus groups and customer surveys. One of the most important developments has been the rise of predictive analytics, which has…
Marketing has come a long way from the days of focus groups and customer surveys. One of the most important developments has been the rise of predictive analytics, which has…
There’s a heavy focus in the online marketing world on traffic generation, and unfortunately not enough people are paying attention to conversion. After all, conversion rate optimization is essentially what…
Today, four technologies are driving live-event marketing: social, mobile, analytics, and the Cloud—"SMAC." SMAC technologies provide myriad new ways to get to know your fans, reach them at the right…
How can businesses use location to increase conversions and sales? 1. Personalize location search results by transport mode If you're a marketer for a bricks and mortar store, you have…
Do you want to use video for your business? Are you looking for a resource to help you combine video with social media marketing? Whether you’re using video as an…
All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report…
Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and…
As many marketing consultants and freelancers know, there’s nothing like working from home. The flexibility and autonomy can’t be beat (not to mention being the envy of all your friends). But, is working from…
Are you just getting started with SEO? Want a list of terms you’re going to come across in your quest for Google stardom? SEOcan be a very daunting process for…
Are embarking on your first website project? Want some quick tips to ensure you actually convert some of your website visitors into clients? One of the biggest challenges you’ll face…
One of the keys to thought leadership-based communications on a global scale is to make relevant points that are focused on specific audiences that happen to be operating in a…
Before you hit the lab, you’ve got to do your research. Image source. If you’re using landing pages for your marketing campaigns (and by golly, you should be), you’ve probably…