One of the keys to thought leadership-based communications on a global scale is to make relevant points that are focused on specific audiences that happen to be operating in a global environment.
- Patty Brown
While content marketing may seem like an easier endeavor for large brands because they have bigger budgets, they actually are more challenged with every aspect of content marketing. A key reason: It’s tough to scale efforts across an organization while keeping the content relevant and consistent across so many geographies, industries, and personas…
Scaling Content Marketing: How CSC Put the Content Hub to Work
