Marketing has come a long way from the days of focus groups and customer surveys. One of the most important developments has been the rise of predictive analytics, which has become accessible to a wide range of marketers.
So many new technologies are available to marketers today. Keeping track of all the latest developments can seem overwhelming.
These four important steps can help traditional marketers become experts in predictive marketing and reap the rewards for early adopters of a powerful new technology…
