Forget the 4 P’s: Here’s How to Measure a Customer-Focused Marketing Strategy
Image credit: Didriks | Flickr Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P's (product place, price and…
Image credit: Didriks | Flickr Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P's (product place, price and…
Image credit: Smartbug Media In college, I loved preparing to write research papers. I would outline the steps I had to take, research my topic, pull out specific stats, supplement…
Are you launching a new product or service? Want to create buzz and get the word out to the right people? Facebook is a great way to promote the launch…
In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you…
Join us for this live webinar on Wednesday, June 24 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. No two emails or notifications that Yummly sends out are…
Segmentation leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers don’t invest enough time in segmentation, and a…
If you, like me, depend on Facebook to socialize the content you create, you want to be as Facebook savvy as possible. What do people engage with? When should you…
Hey there, marketer. I’m curious … what’s really going in that day-to-day work life of yours? When you say you’re working from home, are you actually being productive? When you…
As someone who’s motivated by self-improvement and achieving more, I’m constantly trying to learn as much as I can. Books are naturally one of my main go-to sources of knowledge.…
Creating a great piece of content that will perform well in search engines can be a time-consuming task. To ensure that your content will drive organic search traffic to your…
IMAGE: ROLF VENNENBERND/ASSOCIATED PRESS Darling, she’s a businesswoman dressed as a pop star. Taylor Swift is known for selling out arenas with her catchy ballads about love, loss, and cherry-red…
The commercial web is just 30 years old. Social just turned 12. And the mobile web is even younger. In a relatively short period of time, these technologies have drastically…