Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a…
This morning I marked three emails as spam and unsubscribed from another two. Then I started to approve a lead nurturing program for our prospects that looked identical to the…
Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar with AEG's VP of Social and Marketing on May…
Columnist Will Scott explains that the trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location. Just like a rock…
First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a…
The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using…
If you’ve been reading my column for the last while you’ll see what catches my eye, and the majority of the public - sex sells, but not as well as…
Do you sometimes feel as though, in the past, marketing was based more on intuition? It seems like it must have been forever ago but it actually never happened. Marketing has…
Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch…
The great thing about blogging is that it doesn’t take very much time. Writing – aka typing – is pretty easy; brains are an endless well of engaging, useful, informative…
Image credit: Picjumbo Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the phone number for Thai delivery on the…
When 2015 started, there were two predictions swirling around in the social media world: this will be the year of native video and paid social media advertising. As I’m witnessing…