Email marketing critical to success, but users are selling themselves short (study)

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Email continues to be critical to business, and generates the highest return on investment of any marketing channel.

There are dozens of email service providers and marketing tools available to help businesses leverage the medium, with MailChimp, AWeber, Constant Contact, and Campaign Monitor among the most used. Add to that the swathe of marketing automation platforms that offer email marketing services and you’re looking at quite a complex landscape…

Email marketing critical to success, but users are selling themselves short (study)

CopyRanger

Rick Duris is CopyRanger.

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