HOW OFTEN YOU SHOULD TWEET FOR A SUPERSTAR TWITTER PRESENCE
How often do you post on Twitter? Do you know the ideal posting frequency for a presence that gets you noticed? Twitter is a fast moving social platform so generally…
How often do you post on Twitter? Do you know the ideal posting frequency for a presence that gets you noticed? Twitter is a fast moving social platform so generally…
While online social media marketing and promotion is a daily task for your business with many short-term goals, event marketing generally occurs far less often. It is really important that…
Here’s a blogging strategy that would make Data proud. Image by JD Hancock via Flickr. As content marketers, we pour our heart and soul into every piece of content we…
What is lifecycle marketing? It’s a 360-degree relationship-building process that turns leads into customers, and customers into advocates - in the end allowing your customers to do the marketing for…
Conversion Rate Optimization, or CRO, is the process by which performance marketers improve on desired actions, such as clicks on an offer, open rates of an email, downloads of an…
Image credit: Ingvar Bjork | Shutterstock.com Today, businesses are becoming increasingly savvy about how to create better content for their websites and social channels. And that trend is making…
*5/6/15 Update: the stuff I talk about in this post is stuff I started doing BEFORE I quit my job. I started building a portfolio about 2 months before I…
There's an old business adage that says, "You can't manage what you can't measure." In other words, it's impossible to know what's working (and what's not), if there are no defined metrics…
The search engine goliath Google hath laid down its wrath once again -- this time targeting the mobile web. On April 21st, 2015, Google began rolling out its "mobile-friendly" update,…
Creating graphic brand memes with quotes is a good way to encourage conversation and shares on social media. Having a standout visual marketing strategy is an important part of building…
Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity. It can also be further improved by tying in other demographic and contextual information.…
Being an entrepreneur can be a truly amazing experience, because it provides you with the freedom and control that normal jobs don't usually allow. Unfortunately, the perks that come with being an entrepreneur…