HOW JUST CREATING CONTENT COULD DAMAGE YOUR ONLINE MARKETING
In a world where the answer to every unanswerable question is “Google it,” it is easy to see why marketing people really want to be friends with the almighty search…
In a world where the answer to every unanswerable question is “Google it,” it is easy to see why marketing people really want to be friends with the almighty search…
When it comes to lead generation and ROI, marketers are looking for two things; performance and consistency. Regardless of the channel, format or device the one constant that ultimately determines…
In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become…
Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy…
As a product marketer, you have three responsibilities: Connect your company’s value proposition to your customers Ensure that your customers are empowered Help your entire organization learn as much as…
Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul. That new perspective was on why professional…
When I get a message via WhatsApp or Viber the first thing I do is to read it immediately. If a friend sends me a link I definitely click on…
It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges…
Facebook frequently makes changes to its News Feed algorithm, making organic reach a bit more challenging for brands. Of course, it’s only natural for Facebook to enhance its platform to ensure the most relevant…
Every few years the email marketing industry goes into defensive mode when it is suggested that email is dying, or becoming obsolete, or otherwise broken. Inevitably it is argued that…
There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a few of them and you’ll come away thinking that a…
Have you heard of the new kid on the social media block called Snapchat? Do you know how you can use it to market your business? With Facebook’s business benefits…