There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a few of them and you’ll come away thinking that a subject line A/B test is the only thing standing between your little startup and an IPO.
We have a different take on email.
We believe email is about trust and two-way communication. Tweet this –>
These ten counterintuitive email marketing lessons sum up nearly everything we believe (and know) about email. If this article makes you feel a little uneasy about your current strategy, good. That’s the idea…
10 Counterintuitive Lessons We’ve Learned About Email Marketing
