How PR is seizing the advantage in content marketing
A couple of weeks ago my colleague Tony wrote about the importance of content in marketing, and how a return to the art of storytelling would be one of the…
A couple of weeks ago my colleague Tony wrote about the importance of content in marketing, and how a return to the art of storytelling would be one of the…
Are we finally at the convergence of content marketing and social media software?3 I’ve written a lot about content marketing software and the content marketing software and tools industry. I believe…
With so many campaigns targeting every conceivable consumer demographic, it’s become increasingly difficult for businesses and marketers to ensure their message is heard. This is one reason why it’s important…
Many businesses, from small to large scale enterprises, have embraced digital marketing channels to get as much as 3.3 times better opportunities for expanding their businesses, gather new customers, and…
You probably know that content marketing is a long term strategy. To be successful, it’s important to know how to do it “right”. According to content marketing institute, even though…
Imagine yourself scrolling through your Twitter feed. What is more likely to catch your attention? That’s right; a tweet with an image or video attached to it. Science shows that…
Most marketers dream about the day their blog has "made it." How we define "making it" differs. Maybe it's when we reach a certain traffic or lead goal. Maybe it's the day one…
MARKETERS MUST LEARN BASELINE DIGITAL SKILLS TO GENERATE MORE REVENUE AND POSITIVE CAREER PATHS. To stay relevant and be media savvy in this day and age, marketers need to make…
Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they…
Back when I first started in marketing over 20 years ago, we didn’t think that hard about measurement, to be perfectly honest. Sure, we tracked sales and market share, and…
I was honored and excited to have Mat Sweezey on a recent RingLead webinar covering marketing automation myths. As the author of Marketing Automation for Dummies and a marketing automation…
We all know that video is the future of online marketing, even Mark Zuckerberg says so! The greatest battle to social media marketing leadership is coming and Facebook is betting all on video…