Is Your Marketing Strategy Integrated & Socialized?
For the past 5 years, social media has been a constant topic of conversation in the media and a buzzword in business. Although it’s talked about a lot, there are…
For the past 5 years, social media has been a constant topic of conversation in the media and a buzzword in business. Although it’s talked about a lot, there are…
Marketing was once largely the preserve of creative, right-brain types, but the function needs—and is getting—a much larger mixture of data and analytics. Sometimes, though, there’s a danger of relying…
As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success. [Click To Tweet] - Beth Doane, Raintees Founder After spending years in the fashion industry…
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd –…
Content. Everyone’s talking about it. With so many different views, it’s all too easy to get bogged down in the detail. So here’s a quick round-up of helpful content quotes…
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou Perhaps…
While you've probably seen the hashtags #throwbackthursday and #TBT thrown around, you might not have tried using them much. Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing…
It's time for a test, specifically a commerce exam focused on your greatest asset, the customer. Here is some background... Customer X is a longtime customer who plans to maintain…
Have you ever heard an email marketing tip that sounded too good to be true? Due to the popularity of email marketing, there are tons of studies on the best…
The evolution of language is something that is dynamic and ongoing. Language itself evolves from using it regularly. From this we generate colloquialisms and slang that are particular to certain…
Every once in a while, a content marketing campaign arrives like art and catches me off guard. Sometimes those campaigns throw me into a jealous fit of rage. That’s what…
As the head of marketing and social at CMI, I was able to speak with Facebook über strategist Jon Loomer about how to improve social reach and why Facebook gets…