The 5-Step Process for Writing an About Page that Connects (and Converts)
Although it seems like a natural place on your website to talk about yourself, a strong About page is really about empathy for your visitors. When you write an effective…
Although it seems like a natural place on your website to talk about yourself, a strong About page is really about empathy for your visitors. When you write an effective…
As someone with roots in the search marketing community it’s been amazing to see how the the phrase “content marketing” has been adopted and redefined. Whether it’s opportunism or simply…
Choosing and purchasing a ‘your namedomain’ (e.g. joebloggs.com) is a piece of cake. Furthermore, it’s something I advise all beginner bloggers to do – especially if they’re not sure what to…
Think you’re too old to start a business? Think again. Mark Zuckerberg may have started Facebook at 19, but he’s in the minority of entrepreneurs. Through the years, there have…
In case you weren’t sure, the novelty’s over and Content Marketing is no longer new. In CMI’s recent B2B Content Marketing Research report, their findings revealed that 78 percent of…
Do you want more social engagement on your website? Would you like visitors to tell their friends about you? In this article I’ll show you six ways to integrate social…
Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on…
Bylined articles are a great way for an individual to bring attention to their organization and establish credibility in their field. After all, who doesn’t sit down with their morning…
Using effective tactics that boost your blog traffic is the first step in achieving a variety of goals. Those objectives could include, selling products and services, building brand awareness, position…
There’s a ridiculously simple way to increase your blog’s conversion rate by 529%. And once you know what it is, and how it works, you’ll want to kick yourself for…
Years ago we used to use keywords within meta tags and the search engines use to take this information on-board, fast forward to today, where search engines ignore keyword meta…
Not everyone has the luxury of a blogging team that is busy at work in the same office. In an age of freelancers, contract writers, ghost bloggers, and any number of ways…