How does your audience decide what it wants to click, share, favorite, and purchase?
Understanding a bit of behavioral psychology can go a long ways toward a better understanding of your audience and why they do the things they do on social media and on your website.
There’s tons here for marketers to discover, and the psychology of human interaction can lead to some quick wins in the way you compose your social media updates and communicate online. I’ve collected 15 of my favorite psychological studies and how they might relate to what we all do online. I’d love for you to take a look and let me know what you think!
15 Psychological Studies for Marketers to Know
1. The Endowment Effect
When we own something, we tend to value it more highly. If we have to sell it, we want more than it is really worth.
The research: A study at Duke University found that students who had won basketball tickets valued the tickets at $2,400. Those who had not won tickets would pay $170. Similarly, a study by Daniel Kahneman of Cal-Berkeley found the same effect with study participants and the price of mugs. Value doubled for those owning a mug (perceived worth $10) compared to those looking to purchase (willing to pay $5).
15 Psychological Studies That Will Boost Your Social Media Marketing
