With so many brands competing for attention online, your content needs to be engaging, inspiring and relevant; with a strong enough hook to prompt a response. Incorporate these ten tips into your social media strategy to grow your following, build your presence and enhance your reach.
1. Engage and inspire with optimised content
With so many brands competing for attention online, your content needs to be engaging, inspiring and relevant; with a strong enough hook to prompt a response.
If you create an emotional connection with your audience, they’ll be more likely to respond – whether that’s commenting on or sharing your latest post, liking your page, or visiting your website. Facebook remembers this interaction and will show more of your content to those who engage with you.
There’s a fine balance between creating great content, marketing it well and building an active community – all three elements need to work together for your social presence to grow successfully.
With that in mind, it’s absolutely vital that you set out a comprehensive content strategy from the outset, asking (and answering) fundamental questions about your campaign:
