Social media marketing changed a great deal in 2014, and some of these changes will be sticking around through the new year. Many newer trends are starting to emerge, as well.
A comprehensive viewpoint would obviously have to include content. Optimizing user experiences at the site level is the fundamental principle behind many current trends.
Audio and visual elements will be a particular hot trend this year. According to Albert Scaglione, founder and CEO of Park West Gallery, “Visual content can make more of an instant impression on customers than large blocks of text they have to sift through — particularly when they’re on mobile.”
You can be ready for 2015 by keeping an eye on the following trends.
Mobile is the new standard
No other platform is growing as fast as mobile. Because new portable devices are released every quarter, the ways to interact with brands on the move are surely going to continue to grow.
