Recently I was asked by a friend who wanted to learn more about how to use data and tools in their marketing analytics. Here are the key things I told him to get to started with data-driven marketing analytics.
1. Spend 5 mins listening to Dave McLure’s Pirate Metrics
Pirate Metrics was developed by Dave McLure (@davemcclure) as a very simple model, to break down Marketing Analytics into a very simple but powerful model with 5 key stages: Acquistion, Activation, Retention, Revenue and Referral.
7 Essentials of Marketing Analytics – A Beginners Guide for Growth Hackers
