When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? There are tons of terms to describe what you’re looking at, and often, the terms sound very similar to each another. Never mind when you start using several different analytics platforms, you’ll find different terms for the same metric.
In the midst of analyzing your marketing, decoding the terminology you’re coming across should be the last thing you spend energy on.
So, we decided to put together a handy glossary of the most common marketing analytics terms you’ll find in your analytics software. Check it out below, and be sure to bookmark this page for the next time you’re diving into your analytics — it could save you a lot of time.