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Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the sheer numbers of users, the engagement levels (when done right) and the targeting possible for paid placements.
Michael Stelzner, founder of Social Media Examiner, published the “Social Media Marketing Industry Report 2015” last year. This survey analyzed about 3,700 marketers across many different sized companies doing marketing through social media. Much of the focus for B2B marketing in social media was lead generation and establishing thought leadership. In the B2B arena, marketers said they used the top-two platforms in 2015:
Why Facebook Is Essential to Your B2B Marketing
