16 genuinely useful email marketing tools
Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's still going strong in the business world. In…
Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's still going strong in the business world. In…
Is your email subscription list in decline? Are you worried about the dwindling effectiveness of your email marketing campaigns? It’s time to act! After all, email marketing databases degrade by…
How do you get on the first page of Google fast? You run Google AdWords pay-per-click (PPC) ads. If you don’t have the luxury of writing for one of the…
Image via BigStockPhoto.com Last fall I wrote a review on InboundWriter; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written.…
Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around…
Pinterest can sometimes feel a little exclusive. Generally, it’s a social network that works well for visual brands in industries like fashion and design. And for fans of those brands,…
Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely…
Image credit: Shutterstock A disproportionate amount of spending happens during the holidays among brands and consumers. Retailers slash prices with the expectation that holiday promotions will motivate shoppers to buy…
A friend recently shared a video on Facebook from the Facebook page "NowThis" about President Obama's plan to help make college education more accessible to prisoners. What struck me even more than…
Image credit: Shutterstock To come up with four communication methods to PR your business in the GCC is an interesting proposition. What does PR mean anyway these days? I don’t…
In the past ten years, the rapid expansion of the Internet, and the commerce of on-demand, has made rapid inroads into the way people do business. What started with going…
We're living in an age of perpetual information overload. Consumers are bombarded with content, to the point where it eventually becomes white noise. To stand out, brands go to great…