How to Guarantee Your Editorial Calendar Works

How to Guarantee Your Editorial Calendar WorksImage via BigStockPhoto.com

Last fall I wrote a review on InboundWriter; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written.

The truth is that most blog posts – and most content of any type, really – fails. As I’ve written about in the past, the “album era” for blogs went away when competition increased and Google Reader was overtaken by Twitter as a curation mechanism.Today, it’s all about the hit singles. A large percentage of the traffic on this blog, Convince & Convert, comes from a small minority of what’s published here. The same is true for your blog, guaranteed…

How to Guarantee Your Editorial Calendar Works

CopyRanger

Rick Duris is CopyRanger.

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