You already know that blogging is a key component of content marketing that just cannot be ignored by businesses anymore. Any company website without a blog is clearly missing out on a lot of traffic and potential sales leads.
But do you know what’s worse than not having a blog? A dead blog!
If the last, and only, post on your blog was 8 months ago, then you’re the perfect example of a dead blog. It gives away so many wrong signals about your company that it’s hard to imagine something more damaging and credibility shattering – especially for an online business.
Based on my years of blogging and content consultancy experience, here’s what most prospective customer would think about your company when they come across your dead forgotten blog.
You’ve Forgotten Your Blogging. Here Are The 7 Bad Signals It Sends To Your Customers
