Are marketing co-op and market development funds (MDFs) paying off for participants? What are the key challenges with these types of programs?
To find out, Gleanster Research surveyed 257 US local businesses owners and 348 US marketers at corporate brands with over $250 million in annual revenue.
The researchers defined co-ops as programs where marketing funds are made available by brands to local business partners based on sales, and MDFs as programs where funds are issued by brands to partners in advance of sales.
Below, key findings from the report…
