I come from the direct response marketing world.
The world where if you don’t get to CAC < LTV VERY quickly you need to move on.
In fact, that’s the reason most startups die and the reason why most direct response marketing campaigns die even faster.
But, over the years as I’ve become more interested in startups, I’ve been fortunate enough to coach and mentor 30+ companies, consult for more startups, teach a pre-acceleration course at 500 Mexico and make a handful of angel investments.
23 Campaigns Every Startup Should Run to Gain Immediate Traction
