Influencer marketing, the practice of partnering with content creators and social media personalities, is one of the most cost-effective methods of reaching your audience today. Some reasonable estimates even say brands get a return of $6.50 for every $1 spent.
So, if I told you that all you had to do was cough up $230,000 for a post by Kendall Jenner, Selena Gomez, Taylor Swift, or Cara Delevingne, you might be choking on your coffee. Even if your advertising budget could afford that kind of spend, how would you possibly see strong enough results to justify it?…
