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As part of our year-end, Firebrand Group released a new Ebook, 20.16 Big Ideas for 2016. In it, we asked a number of our favorite award-winning marketing experts, authors, and other thought leaders–in addition to some of our own team of digital strategy and branding experts–to recommend one “Big Idea” that companies can take advantage of to get ahead in 2016. You can download the entire Ebook here.
One of the folks I was fortunate enough to interview for this project was Gabrielle Archambault, who is Senior Manager, Social Media and Community for eos–otherwise known as Evolution of Smooth–the rapidly-growing skincare and lipcare brand. Archambault recommends that companies add influencers to their marketing mix. Here’s some of our conversation:
Why You Need to Take Advantage of Influencer Marketing in 2016
