How do I get influencers to share my content? Content marketers are forever seeking an answer to this question.
You know that successfully partnering with influencers in your field could turn your great content into viral content. But too many of us never connect with influencers because we’re stuck on this nagging question: “How will I ever get this famous/busy person to give me the time of day?”
The answer, of course, is: Add value. But we’ve heard that answer too many times. The real question is how do you add value?
Sending generic emails to busy people asking them to share your content will likely go ignored. So what do most people do? They leave their content promotion to a few tweets and positive thinking.