In honor of our centennial podcast episode, I went solo to share my thoughts and insights on the topic of social business. I also previewed exciting news about Social Business Engine.
You’ll hear how I define a social business as an organization that embraces both the culture and technology of social. And, a social business empowers its employees to represent the brand in digital channels and trains its employees how to engage internally and externally through social channels.
It’s my observation that most organizations view social business and social media marketing as the same. It’s not. A social business isn’t focused on vanity metrics such as likes, fans, and followers. A social business views social as a channel to listen and engage and to improved its business outcomes…
Why Social Business Is Way Bigger Than Social Media Marketing [Podcast]
