Why Marketing ROI is Never a Guarantee

ThinkstockPhotos-462424625-770134-edited.jpgThe ROI Hang Up

In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. Everyone from CEOs to Directors to entry level associates understand the need and importance of determining just how much you can expect to “get back” from an expenditure of time, money or resources of any kind.  And by no means is the concern misdirected- any business with a focus on growth or profitability can’t just blindly spend its resources…

Why Marketing ROI is Never a Guarantee


Rick Duris is CopyRanger.

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