In an advertising marketplace where ad blockers are common on mobile phones, where Millennials are jaded about advertising and the digital space is overcrowded, what can a brand do that cuts through the noise?
People’s consumer choices are far more often influenced by word-of-mouth. People listen to other real people about their experiences of products and services.
That’s where influencer marketing comes in. There are a bunch of influencer marketing platforms out there, such as Little Bird, WordPerks, TapInfluence and others. I recently spoke with the CEO and co-founder of ReadyPulse Dennis O’Malley about the potential of influencer marketing…
