Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM studythat found 80% of corporate blogs contain fewer than five posts.
If the study centered on personal blogs, I’d understand. But corporate blogs? Wow. Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling.
For years, I’ve struggled with IBM’s stat. I’ve never been quite able reconcile the disconnect between the positive impact of blogging and the number of ship-jumpers…
